Field notes from Wallman Solutions on custom software — what works, what doesn't, and how we build for it.
October is budget season for a lot of Omaha businesses, and 'look into custom software' keeps showing up on the list. How to tell whether a tool you can buy will do the job, and what custom software really costs if it won't.
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The big AI labs spent May admitting, in their own way, where the actual value in AI lives. It isn't in the models. It's in the work of fitting them inside a specific business. That work is doable at small-business scale. It just looks different.
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AI tools have made it faster than ever to ship software. They've also made it faster than ever to ship the kind of bugs you don't catch until production. Here's what changes when there isn't experienced judgment in the chair, and how to spot the difference before you sign.
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